Blog
Blog
Our blog covers the practical side of web development, design, and digital strategy for businesses in Europe. We share lessons learned from real client projects, technical deep-dives into modern frameworks like Nuxt and React, and actionable advice on topics like SEO, performance optimization, and conversion-focused design. Whether you're a startup founder evaluating your first MVP or a marketing manager planning a website redesign, you'll find insights grounded in our founder's hands-on experience building over 100 websites since 2016.
How hotels get into AI recommendations and win more direct bookings
Why does an AI assistant recommend the hotel two streets away and not you? The answer usually has less to do with artificial intelligence than with what the hotel has written on its own site. The two routes to one booking, the ten queries hotels get picked on, the five questions that explain why AI never mentions you, the technical prep, and measurement that actually means something. Plus a downloadable checklist: fifteen checks and a five-prompt test that takes ten minutes.
Read Article →Website Redesign Costs in 2026 and When a Redesign Pays Off (and When It Does Not)
A facelift for CZK 15,000 to 40,000, a business-site redesign for CZK 35,000 to 120,000, an online store for CZK 60,000 to 300,000. We break down what you get for the money, what makes up the price of a redesign, the hidden costs everyone forgets, how to calculate whether it will pay back, and the three cases where a redesign is wasted money because your site's problem lies elsewhere.
Read Article →Website Maintenance Costs in 2026: Prices, What a Retainer Covers and When You Can Skip It
A website is not finished at launch. We break down what website maintenance costs when you do it yourself, through managed hosting, a freelancer or an agency, what a CZK 3,000-a-month retainer should include, when you can safely skip it, and what a site nobody has updated for a year ends up costing.
Read Article →Mandatory Website Information Under Czech Law in 2026: What Every Business Site and Online Store Must Have
Company name, registered office, company ID and court file number under Section 435 of the Czech Civil Code, a privacy notice, a consent-based cookie banner, and for online stores terms and conditions, withdrawal rights, the lowest price in the last 30 days and the consumer-dispute notice. One checklist of what a sole trader's site, a limited company's site and an online store must contain in the Czech Republic in 2026, what the fines are, and what you do not need - including the link to the EU ODR platform most stores still carry in their footer even though it closed in July 2025.
Read Article →WooCommerce Store Costs in 2026: The Honest Numbers
WooCommerce is free, yet a store built on it costs tens of thousands of crowns. We broke down where that price comes from: what a DIY build, a freelancer, and an agency each cost, what a year of running it swallows, and how WooCommerce stacks up against Shoptet, Shopify, and a custom build. Plus a five-minute test that tells you whether WooCommerce is the right call for your store - or whether you should rent a boxed platform and spare yourself the worry.
Read Article →Why a Cheap Website Ends Up Costing You More: The Hidden Bill Behind the Bargain (2026)
A 4,000 CZK website looks like a bargain until the bills nobody mentioned start arriving: the rebuild, the security cleanup, the SEO you never ranked for, the customers who bounced on mobile. Here is where the money actually leaks out of a cheap website, a three-year cost comparison, why AI vibe-coded sites are the newest version of the same trap, and the few cases where cheap is genuinely the right call.
Read Article →The European Accessibility Act One Year On: Who It Covers, What the Fines Are, and What to Do With Your Site Now
The European Accessibility Act has been in force since June 2025, and for the first time it targets the private sector, mostly e-shops. Who it covers, who is exempt as a microenterprise, why you have until 2030, which standard applies (WCAG 2.1 AA), and how big the fine is. Plus a five-step audit you can run this afternoon with no paid tools, and the three myths that cost the most money - including the one about overlay widgets.
Read Article →Why We Built Consentio: How an Agency Shipped a Czech-Native SaaS for GDPR Cookie Consent
A client read CookieBot's pricing page, opened our inbox, and asked: is there anything affordable that ships with Google Consent Mode v2 and doesn't need a developer to customize the banner? There wasn't. So we built it. The full story - from the first ÚOOÚ fear of a client to 4 pricing tiers, a CookieBot comparison, 24 widget languages, and what we got wrong before it clicked.
Read Article →What Is Vibe Coding and When Does Your AI-Generated App Need Rescue? (2026 Guide)
Vibe coding is the workflow where you describe what you want and Cursor, Claude Code, Lovable, v0, Bolt, or Replit writes it for you. It's great for prototypes. Not great for anything you'd want to scale, host on your own infrastructure, or hand off to another developer. This guide walks through what's actually going on, the eight signs an AI-built app needs rescue, and how to choose between refactoring, rebuilding, and shipping as-is.
Read Article →10 Signs Your Vibe-Coded MVP Is Technical Debt
You built an MVP in Cursor, Lovable, or Bolt and shipped it in a weekend. Now you're wondering whether the code that got you here will get you to the next stage. Here are ten unambiguous signs that what feels like working software is actually technical debt, and roughly what each one costs to fix.
Read Article →From Lovable Prototype to Production SaaS: A Migration Playbook
Lovable.dev is great for building a working app in a weekend. It's a bad choice for running a SaaS for thousands of paying users. This playbook walks through the seven steps of migrating a Lovable prototype to a production-grade Nuxt 3 or Next.js app: what to keep, what to rewrite, and the order that minimizes downtime.
Read Article →Security Risks in AI-Generated Code: What We Find in 80% of Audits
After auditing dozens of vibe-coded apps built in Cursor, Claude Code, Lovable, v0, Bolt, and Replit, we keep seeing the same six security flaws. Exposed secrets, permissive RLS, missing auth checks, SSRF, prompt injection, vulnerable dependencies. This post is the catalog: what we find, how an attacker would use it, and the specific fix for each one.
Read Article →AI Search Tracking Tools Compared 2026: Profound vs Otterly vs Peec AI vs Free DIY Methods
Profound, Otterly.AI, Peec AI and AI Brand Lens all promise the same thing: tell you whether ChatGPT, Claude and Perplexity are citing your business. Prices run 100-500 USD per month. Here is the honest 2026 comparison, including the free DIY method that beats every paid tool when you have fewer than ten target queries to track - and the only method that works for Czech-language citations today.
Read Article →How to Get Your Business Cited by ChatGPT, Claude and Perplexity: The 2026 GEO Playbook
AI assistants now answer the questions people used to type into Google. If ChatGPT, Claude or Perplexity have never heard of your business, you are invisible to a growing share of buyers. Here is the 9-step Generative Engine Optimization playbook we ran on our own site, with the exact fixes, the schema, and the mistakes that get businesses ignored.
Read Article →Stripe, Comgate, GoPay or PayU? An Honest 2026 Comparison of Payment Gateways for Czech E-Shops
Most Czech e-shop owners pick a payment gateway in the thirty minutes before launch. Then they live with the decision for years. Here is an honest look at the six gateways worth considering in the Czech market - Stripe, Comgate, GoPay, PayU, ČSOB Payment Gateway and KB SmartPay - written for owners, not developers, with a clear matrix of which one suits which kind of shop.
Read Article →Disable WordPress XML-RPC in One Line: Why xmlrpc.php Is a Security Risk and How to Turn It Off Without a Plugin
xmlrpc.php is the most-attacked file on a default WordPress install: brute-force amplifier, username oracle, DDoS reflector. The fix is a single line of PHP. Here is what XML-RPC is, why it became a problem, and the four ways to switch it off without installing a plugin.
Read Article →We Looked at 30 Czech Restaurant Websites. 26 Had the Same Problem.
We pulled the first 30 restaurant websites that came up on Czech Google for ten realistic queries. 26 had the same critical problem on the same page. It wasn't the design.
Read Article →Website Migration Without Losing SEO: A 2026 Playbook for Redesigns, Replatforms, and Domain Changes
A Prague law firm lost 60% of its organic traffic the day after a redesign launched. The site looked beautiful. The redirects were broken. Here is the playbook we use to migrate websites without tanking rankings, speed, or anyone's quarterly numbers.
Read Article →Local SEO for Small Businesses: How to Reach Google's First Page Without Paid Ads
A Prague dental clinic on a busy street received zero inquiries from Google. After local SEO setup, they went from invisible to 40+ patient inquiries per month.
Read Article →E-shop or Website? When Online Selling Pays Off and When a Presentation Site Is Enough
Two Prague businesses on the same street. A jewelry maker needed an e-shop. A renovation company just needed a site with a quote form. The right choice saves.
Read Article →WordPress or Custom? How to Choose the Right Technology for Your Project
A restaurant where WordPress was perfect. A SaaS company with 47 plugins and 6s load times that needed to escape it. The right technology depends on context.
Read Article →How Web Development Works: 7 Steps from First Call to Launch
A business owner came to us after a previous agency burned eight months. Eight weeks later, she had a live site. Here is our 7-step process.
Read Article →Websites for Small Businesses: What You Actually Need and What It Costs
A Prague electrician lost a corporate contract to a competitor with a professional website. Here is what small businesses actually need and what it costs.
Read Article →How to Choose a Web Development Agency: 12 Questions That Save You Thousands
A business owner chose a web agency on price alone, paid 1,800 EUR for a poorly built site, then rebuilt at double the cost. 12 questions to prevent that.
Read Article →AI in Web Development: What's Real, What's Hype, and What It Means for Your Business
A cafe owner in Prague asked us last month whether AI could build his entire website for him. It is a fair question in 2026, when every tech headline promises that artificial intelligence will replace developers, designers, and copywriters overnight. This article separates the AI tools that genuinely deliver value in web projects from the ones that are still more marketing than substance.
Read Article →How Much Does a Website Cost in 2026? A Prague Agency's Honest Breakdown
A Prague business owner showed us three quotes for the same website: 15,000 CZK, 120,000 CZK, and 480,000 CZK. All three agencies said they could deliver what he needed. The price gap was not random - it reflected fundamentally different approaches to scope, quality, and long-term value. Here is what actually drives website cost and how to make sense of it.
Read Article →Technical SEO Checklist for Launching a New Website: What Most Agencies Skip
A Prague e-commerce company launched a stunning new website and lost 60% of organic traffic within a month. The design was flawless. The problem was everything Google never saw. Here is the technical SEO checklist we use on every project to make sure that never happens.
Read Article →7 Signs Your Website Needs a Redesign - And 3 Signs It Doesn't
A Czech manufacturing company came to us convinced their marketing was broken. Traffic was steady, but leads had dropped 40% in a year. After two hours with their analytics, the answer was obvious - the website itself had become the bottleneck. We see this pattern a lot. Here is what actually signals a redesign and when you should save your money.
Read Article →Headless CMS: When Your Traditional CMS Becomes the Bottleneck
An e-commerce client on WordPress with WooCommerce and 47 plugins was stuck at 6-second page loads. Their content team couldn't publish a blog post without a developer's help. We rebuilt the frontend on Nuxt with a headless CMS backend, dropped load time to 1.2 seconds, and gave the content team full publishing independence. Here's when a headless migration makes sense and when it doesn't.
Read Article →Core Web Vitals Explained: What Google Measures and Why Slow Pages Lose You Customers
A client's corporate site was taking 15 seconds to load and losing leads they couldn't explain. We audited it, found 12 issues including 120,000 spam comments clogging the database, and fixed it in two weeks. Load time dropped to 1.8 seconds. Form submissions went up 4x. This is what Core Web Vitals actually measure - and how they connect directly to revenue.
Read Article →The Role of Mobile Apps in Czech Companies in 2026
Most mobile apps are abandoned within days of installation, usually because of poor usability. For Czech startups and SMEs that matters: a badly executed app damages trust with the people you most need to impress. This guide covers how to approach mobile development practically: fast to market, realistic costs, and fewer expensive mistakes.
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