Comprehensive SEO Audit Services

Before you can improve your search rankings, you need to understand where you stand. A professional SEO audit provides a detailed analysis of your website's technical health, content quality, backlink profile, and competitive positioning. At Kosmoweb, our SEO audits go beyond automated reports to deliver actionable insights that drive measurable improvements in organic traffic and conversions.

Our audit covers technical SEO factors including site architecture, crawlability, indexing, mobile usability, page speed, structured data, and Core Web Vitals compliance. On the content side, we evaluate keyword targeting, content relevance, internal linking structure, meta data quality, and content gaps relative to your competitors. The result is a prioritized roadmap of improvements ranked by potential impact and implementation effort.

An SEO audit is particularly valuable before a website redesign, when migrating to a new platform, or when traffic has declined unexpectedly. We identify the root causes of performance issues and provide clear recommendations to preserve and improve your search visibility. Our audits have helped businesses recover from algorithmic penalties, recapture lost rankings, and unlock new growth opportunities.

We conduct SEO audits for businesses of all sizes, from local companies in Prague and Brno to national e-commerce brands. Each audit is tailored to your industry and goals, whether you need to dominate local search results or compete nationally. Combined with our ongoing SEO optimization and web development services, an SEO audit is the first step toward a data-driven digital strategy.

A real technical SEO audit is a checklist run with care, not an automated tool dump. We validate robots.txt against actual crawler logs (Googlebot, ClaudeBot, GPTBot, Perplexity), inspect the XML sitemap for stale URLs, broken canonicals, and missing lastmod values, and crawl the site with Screaming Frog at 5,000+ URL depth to surface redirect chains (302s that should be 301, redirects pointing to redirects), orphaned pages with no internal links, and 404s still receiving inbound traffic. For multilingual sites we verify hreflang reciprocity — the most common error is hreflang tags pointing to URLs that don't return hreflang back, which Google silently ignores.

Thin content and keyword cannibalization are the two content issues that quietly tank rankings. We identify thin pages (under 300 words, or padded with boilerplate) by joining GSC impressions with content length — pages that get impressions but no clicks usually deserve either expansion or noindex. Cannibalization happens when two pages target the same query and split equity; we map every page to its primary keyword in a spreadsheet and flag overlaps, then consolidate via 301 redirects or differentiate via re-targeting. Duplicate content (legitimate similarity across product variants) gets canonical tags pointing to the master URL. The output is a content action plan, not just a list of problems.

Backlinks still matter, but Google's tolerance for low-quality links has tightened since the December 2022 link spam update. We pull the full backlink profile from Ahrefs and Semrush, segment by Domain Rating, and flag links from spam networks, irrelevant directories, and patterns suggesting paid placement at scale. Toxic links get disavowed only when there is evidence of manipulation history — disavowing healthy links is a common own-goal. The high-value output is the link gap analysis: domains that link to your top three competitors but not to you, segmented by relevance and difficulty. That list drives outreach, partnerships, and PR strategy.

Schema.org JSON-LD audit looks for both presence and validity. Most CZ business sites need at minimum Organization (with sameAs to socials), LocalBusiness (with NAP exactly matching Firmy.cz and Mapy.cz listings), and BreadcrumbList on every non-homepage. E-commerce adds Product with offers, aggregateRating, and review markup. Service pages benefit from Service and FAQPage. Article markup on blog posts unlocks rich-result eligibility. We validate every type with Schema Markup Validator and Google's Rich Results Test, then check Search Console's Enhancements report for actual rich-result performance — markup that doesn't drive rich results is dead weight. Schema work is one of the highest-ROI fixes most audits surface.

For Czech businesses, local SEO is half the battle. NAP consistency (Name, Address, Phone) across Firmy.cz, Mapy.cz, Google Business Profile, Heureka, Zlatestranky, Najisto, and your own site needs to match character-for-character — 'Praha 5' on Firmy.cz and 'Praha 5 - Smíchov' on Google Business Profile counts as inconsistent and weakens local pack rankings. We audit Google Business Profile for completeness (every field filled, products and services listed, 30+ photos, regular posts), monitor review velocity and response rate, and verify the LocalBusiness schema on the site matches GBP exactly. Same pattern for Mapy.cz, which still drives meaningful local traffic.

Mobile-first indexing has been universal since July 2024, meaning Google ranks based on what your mobile site looks like, not your desktop site. We audit by switching User-Agent to Googlebot Smartphone and comparing rendered content, structured data, and internal links between mobile and desktop — hidden content, missing nav links, or different schema on mobile is a ranking penalty. Core Web Vitals gets pulled from CrUX field data (real users) not Lighthouse lab data. Sites failing CWV thresholds in the bottom 25% of users get a measurable but small ranking penalty; the bigger impact is usually conversion rate, not ranking.

GA4 and Google Search Console linked together gives you the only data that actually matters monthly: which queries drive impressions, which drive clicks, and which of those clicks convert. We set up monthly dashboards tracking: total clicks (week-over-week and year-over-year), top 50 queries with CTR and average position, top 20 landing pages with engagement and conversion, and a 'queries with impressions but no clicks' list for title/meta optimization. Most teams overcomplicate analytics with 30 KPIs — three or four numbers reviewed monthly drives more action than 30 dashboards reviewed never.

The competitor gap analysis is where audits become actionable strategy. We pull every keyword the top three competitors rank for in positions 1-10, subtract your own ranking keywords, and segment the gap list by search volume, intent (informational vs transactional), and ranking difficulty. The 50-100 'sweet spot' queries — competitor ranks in top 10, you rank position 11-30 or not at all, search volume 100-2000/month, KD under 30 — become the content roadmap for the next two quarters. This single output is usually worth the cost of the entire audit because it converts vague 'do SEO' into a concrete editorial calendar.