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Blog
Designing for Dark Mode: Good Habits for Easy-to-Use Interfaces
A few years ago, one of our clients at Kosmoweb — a Prague-based fintech startup — asked us to add a dark mode toggle to their dashboard. We figured...
Read Article →The Hidden Impact of Micro-Interactions on Engagement and Retention
When we redesigned the booking flow for a boutique hotel chain last year, the biggest improvement in user completion rates did not come from restructuring...
Read Article →Optimizing Web Typography: How Font Choices Transform Engagement and Conversion Rates
During a project for a Czech legal consultancy, we changed exactly one thing on their homepage: the body typeface. We swapped a narrow geometric sans-serif...
Read Article →How to Use User Feedback Loops for Continuous Web Design Improvement
We once launched a beautifully designed career portal for a mid-sized recruiting firm in Prague. The design was clean, the navigation was logical, and the...
Read Article →Using Data-Driven Personas to Improve Your Web Design Strategy
Early in our studio's history, we designed a website for a premium pet food brand based on the founder's description of their typical customer: a young, urban...
Read Article →Designing for the Future: How to Create Websites that Adapt to Emerging Technologies
In 2019, we built a content-rich website for a Czech travel agency using a popular page builder plugin on top of WordPress. It worked well at the time. By 2022...
Read Article →Integrating Emotional Design: How to Create Websites That Connect with Users on a Deeper Level
A few months ago, we were reviewing a prototype for a nonprofit focused on childhood literacy. The layout was clean, the information architecture made sense...
Read Article →Building Trust Through Transparency: Key Design Elements for Privacy Policies on Your Website
Privacy policies have a reputation problem. Most users scroll past them without reading a single line, and most businesses treat them as a legal checkbox rather than a communication tool...
Read Article →How to Create a Smooth User Experience: Best Practices for Multi-Page Forms
Multi-page forms are one of the trickiest elements in web design. They ask users to commit time and attention across several steps, and every additional click is an opportunity for someone...
Read Article →How to Optimize Your Website's Color Palette for Better Engagement
Color is one of the most immediate and visceral elements of any website. Before a visitor reads a single word of your copy, they have already formed an impression based on the colors they...
Read Article →How to Create a Smooth User Experience with UX Mapping
Every user who visits your website or application follows a path. Sometimes that path is straightforward: they arrive, find what they need, and complete their goal. More often, the path includes...
Read Article →Creating a Smooth Getting Started Experience for Your Web Application
The first few minutes a user spends in your web application determine whether they become a long-term customer or a forgotten sign-up in your database. Onboarding is the bridge between a user's...
Read Article →5 Essential Accessibility Features Every Website Should Have
Accessibility is not an optional enhancement or a niche concern. It is a fundamental aspect of good web design that affects far more people than most businesses realize. According to the World...
Read Article →5 Essential UI Patterns for Boosting Engagement in E-commerce Websites
E-commerce is one of the most competitive spaces on the web. Your product might be excellent, your prices fair, and your shipping fast, but if your website's interface creates friction, shoppers...
Read Article →How to Conduct Effective User Testing for Your Website Redesign
A website redesign is one of the most significant investments a business can make in its digital presence. Yet too many teams approach it as a purely visual exercise...
Read Article →10 Essential UX Principles for Designing Effective E-commerce Product Pages
Product pages are where browsing becomes buying. Every element on the page either moves the customer closer to a purchase or gives them a reason to leave...
Read Article →How to Create a User-Centric Design Brief: Essential Elements for Success
A design brief is the foundation of every successful project. It aligns the team, sets expectations, and defines what success looks like before a single pixel...
Read Article →Balancing Aesthetics and Functionality: Tips for Creating an Effective Landing Page
Landing pages sit at the intersection of art and engineering. They must be visually compelling enough to hold a visitor's attention and functionally sound enough...
Read Article →How to Optimize Your Website for Voice Search: Practical Tips for Modern Design
Voice search has moved from novelty to necessity. With the widespread adoption of smart speakers and voice assistants on phones, a growing share of web queries...
Read Article →How to Create an Accessible Color Palette for Your Website
Color is one of the most powerful tools in a designer's toolkit. It communicates brand identity, establishes hierarchy, and evokes emotional responses. But if your...
Read Article →Building an Effective Design System: Essential Components for Your Next Project
A design system is more than a library of reusable components. It is the shared language that unites designers, developers, and stakeholders around a consistent...
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